The right pronunciation of fashion brand names.

Most designers behind high-end fashion brands are mainly from non-English speaking countries. These designers usually tend to use their actual birth name for their fashion brands. When it comes to the pronunciation of these brand names, a  lot of people (myself inclusive) barely get it right.

From Dolce and Gabbana (D&G) to Louis Vuitton, fashion brand names get mispronounced everyday majorly as a result of ignorance. You do not have to wait until you are able to afford a particular brand before knowing how it should be correctly pronounced. Remember the old saying “No knowledge is a waste“.

Hence, in order to avoid public embarrasment, I have researched and put together the proper pronounciation of common fashion brand names from around the world for my lovely readers.


1. Brand name: NIKE

                                     Photo via: google 

Wrong pronunciation: nee-keh (As though it is the second part of the yoruba name from south-Western Nigeria “Adenike” lol).

Proper pronunciation : Nai-kee


2. Brand name: MOSCHINO

Photo via:

Wrong pronunciation: must-chi-nose ( Aba boys, how market? Lol)
Right pronunciation: Mos-key-no


3. Brand name: CHANEL

Wrong pronunciation: channel
Right pronunciation: sha’nel



Photo via: goggle

Wrong pronounciation: jew-sep-say  zah-note-tee
Right pronunciation: joo-ZEPP-ee  zan-OTT-ee


5. Brand name: HERMES

Photo via:

Wrong pronunciation: hair-miss
Right pronunciation: AIR-mez


6. Brand name: CALVIN KLEIN

Photo via: pinterest

Wrong pronunciation: car-vin  klin kelvin- klin

Right pronunciation:  Cael-Win  Kla-In

7. Brand name: GIVENCHY

Wrong pronunciation: Ji-ven-chi / giving-chi

Right pronunciation: jhee-VON-shee

8. Brand name: “DEOLA” by Nigerian fashion designer Deola Sagoe.

Photo via:

Wrong pronunciation: Dee-or-lah  Sir-go / Dee-lah   sir-go

Right pronunciation: DAY-or-la  Say-go


Photo via:

Wrong pronunciation: Yes-saint-law-rent / why-Vis-sent-law-rent

Right pronunciation: eve  san  lore-ONN


        Photo via: google

Wrong pronunciation: kris-tian  loo-boo-tin

Right pronunciation: Chris-tee-AHHn  loo-boo-TAAan

11. Brand name: MANOLO BLAHNIK

Photo via: pinterest

Wrong pronunciation: Mar-no-lo  bla-nick

Right pronunciation: mahn-OLL-oh  BLAAHH-nick

12. Brand name: DOLCE AND GABBANA

Photo via: google

Wrong pronunciation: doll-chi and gah-banner / doll-see and gah-banner

Right pronunciation: dol-chey and gab-ana


13. Brand name: LOUIS VUITTON

Photo via:

Wrong pronunciation: loo-wis  voo-ton

Right pronunciation: Loo-ee  vee-tonn


14. Brand name: BVLGARI

Wrong pronunciation: B-vee-L- garri / ball-gay-ree

Right pronunciation: Bull-gari

15. Brand name: BALMAIN

Photo via:

Wrong pronunciation: ball-main

Right pronunciation: bahl-mahhhhn

Prior to this post, what fashion brand names were you guilty of not getting right. Please share, let us laugh over it in the comment section below.xx


Right pronunciation culled from:,


19 thoughts on “The right pronunciation of fashion brand names.

  1. adenike Thompson says:

    lmao @adenike the wrong pronunciation for NIKE label. i find it really funny because thats what my mom calls it because of my name is adenike I have been following up your fashion posts and I must say, I love the humour undertone to each article. great job!

    Liked by 1 person

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